Future-Proof Your Analytics with Expert GA4 Migration Support Learn More get in touch

Join the League of Brands that have partnered with us to lead their Digital Journey

Smooth Migration to GA4

Google is sunsetting Universal Analytics, so GA4 is now the norm. Early migration guarantees continued data collection, enhanced tracking capacity, and future-proof analytics. With Brand Reputation Experts, we facilitate the transition seamlessly and with minimal fuss, keeping your precious insights intact and ready to thrive with the newest tools.

Audit your current Universal Analytics setup

Create GA4 properties and set up tracking

Map GA4 key events and objectives

Guarantee eCommerce tracking continuity

Create cross-platform and user ID tracking

Include testing and validation prior to go-live

How We Help You Conquer GA4 Challenges

Step Into the Future of Digital Analytics

Welcome to the GA4 Era with Brand Reputation Experts!

Ever wondered how industry leaders make smarter, faster decisions? It’s not guesswork, it’s powerful data. With Google Analytics 4 (GA4), the analytics landscape has transformed completely. GA4 isn’t just an upgrade; it’s a next-gen tool that tracks customer journeys more intelligently and helps you unlock real growth. We don’t just migrate, we elevate. Let us help you make sense of the shift and take full advantage of everything GA4 has to offer.

Let’s Put Your Brand on the Map

Your audience is out there searching, let's make sure it's your brand they discover first, not your competitor.

You Can Also Find Us On

G4a (4)

Unleash Powerful Insights with GA4

GA4 isn’t merely a new appearance; it’s an intelligent, more adaptable analytics platform. With more granular data, machine learning insights, and cross-device tracking, you’ll see a fuller picture of user behavior. Brand Reputation Experts assists you in utilizing GA4’s power to make smarter marketing choices.

Improved event-based tracking for complete user journeys

Integrated AI forecasts and audience analysis

Interactive, customizable dashboards and reports

Improved attribution modeling for campaigns

Compliance with upcoming privacy regulations

Globally Recognized for Digital Excellence

Do you have questions about GA4 Migration? Let’s clear them up before you dive in.

WHAT IS GA4 MIGRATION?

GA4 migration is the process of transitioning away from Universal Analytics (UA) to Google Analytics 4, Google's new tracking platform. It entails setting up fresh GA4 properties, setting up events, and making sure your data collection just keeps going.

WHY DO I NEED TO MIGRATE TO GA4?

Universal Analytics ceased processing data from July 2023. GA4 is the new default for Google Analytics. Converting ensures your site keeps monitoring users, conversions, and important metrics efficiently, with features that are future-proof.

WHAT’S THE DIFFERENCE BETWEEN GA4 AND UNIVERSAL ANALYTICS?

GA4 provides event-based measurement, cross-device analysis, and more insights through machine learning. GA4 is a more flexible and privacy-centric way of analytics compared to UA, designed for today's websites and apps.

WILL I LOSE MY OLD DATA AFTER MIGRATION?

You will not lose existing data by any means, but GA4 does not import historical UA data. That's why we assist you in archiving and exporting UA reports so that you retain access to historical performance while establishing new data in GA4 going forward.

WHAT’S INCLUDED IN A GA4 MIGRATION?

Our GA4 migration package features:

  • Setup of your GA4 property
  • Setup of data streams
  • Mapping and copying core goals and events
  • Setup of Google Tag Manager integration
  • Verification of accurate tracking on all devices
  • Tying in training or reporting dashboards if required

HOW LONG DOES A GA4 MIGRATION TAKE?

A typical GA4 migration will take 1 to 2 weeks, depending on how complex your site is. For e-commerce or custom event tracking configurations, it might take a little longer to make sure everything is properly configured.